Research & Development
The Almarai vision of research and development involves continuous search for healthy products of high-quality nutrition value to consumer’s satisfaction and tastes, through constant analyses of consumers’ demands and study of potential choices. To implement its vision, Almarai depends on innovation to develop new products through scientific mechanisms aiming at increasing the number of new products launches and enriching consumers’ lives.
More than 40 new products were launched during 2021 within the different product categories as follows: