Research & Development

Research & Development

The Almarai vision of research and development involves continuous search for healthy products of high-quality nutrition value to consumer’s satisfaction and tastes, through constant analyses of consumers’ demands and study of potential choices. To implement its vision, Almarai depends on innovation to develop new products through scientific mechanisms aiming at increasing the number of new products launches and enriching consumers’ lives.

Back in 2009, Almarai had started an initiative called “Almarai for Innovation Management” which is at the center of its innovation activities. Almarai's research and development efforts annually result in testing of 630 experimental products each year with 65 products under development at all times throughout the year.
Key innovation initiatives across all categories

More than 40 new products were launched during 2021 within the different product categories as follows:

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P. O. Box 8524, Riyadh 11492
Phone : +966 (11) 470 0005
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